In the ever-evolving world of beauty, trends change rapidly. New skincare ingredients, makeup techniques, and hair styling innovations can be overwhelming to keep up with, especially without guidance. That’s where beauty experts come in. These professionals are at the forefront of the industry, constantly exploring, testing, and sharing the latest trends, tips, and tricks. Here’s a list of top beauty experts to follow in 2024. Each one brings their unique perspective, expertise, and personality to the table, making them essential follows for anyone who wants to stay updated on the latest beauty trends.
Huda Kattan (@hudabeauty)
Founder of the beauty empire Huda Beauty, Huda Kattan is a global powerhouse in the industry. Known for her dramatic eye looks, flawless skin tutorials, and glamorous style, Huda shares everything from her skincare routine to behind-the-scenes product launches. With a mix of professional advice and relatability, she’s an inspiration to beauty lovers around the world.
Dr. Shereene Idriss (@shereeneidriss)
A board-certified dermatologist known as the “Pillow Talk Derm,” Dr. Shereene Idriss has gained popularity for her fun, informative approach to skincare. She simplifies complex dermatological topics and shares realistic skincare advice, addressing concerns like acne, anti-aging, and hyperpigmentation. Her Instagram and YouTube channels are full of expert-backed product recommendations and tips that are both practical and science-based.
Patrick Ta (@patrickta)
Celebrity makeup artist Patrick Ta is known for his glowing, radiant makeup looks, often seen on stars like Gigi Hadid and Chrissy Teigen. Patrick’s approach to makeup focuses on enhancing natural beauty with subtle glam. His social media accounts are filled with tutorials, product breakdowns, and sneak peeks into the makeup world, making him a must-follow for makeup enthusiasts seeking professional inspiration.
Jackie Aina (@jackieaina)
Jackie Aina is a trailblazing beauty influencer who champions inclusivity in the beauty industry. Known for her engaging personality and honest product reviews, Jackie shares makeup tutorials, skincare tips, and beauty industry critiques. Her content is not only entertaining but also educational, making it a go-to source for staying updated on trends that work for all skin tones.
Charlotte Tilbury (@ctilburymakeup)
Makeup artist and founder of her eponymous beauty line, Charlotte Tilbury is celebrated for her luxurious, glowing makeup looks. Charlotte’s Instagram features tutorials on how to achieve her signature “pillow talk” look, skincare tips for radiant skin, and makeup application secrets. Her brand consistently launches innovative, high-quality products that cater to everyone, from makeup beginners to seasoned pros.
Dr. Michelle Wong (@labmuffinbeautyscience)
Dr. Michelle Wong, also known as Lab Muffin, is a beauty scientist who takes a scientific approach to skincare. With a Ph.D. in chemistry, Dr. Wong debunks myths, explains ingredient lists, and provides trustworthy skincare advice. She makes complex scientific concepts easy to understand, making her an invaluable resource for those looking to make informed beauty decisions.
Nam Vo (@namvo)
If you’re a fan of dewy, glowing skin, Nam Vo is the makeup artist to follow. Known for her “dewy dumpling” look, Nam creates ethereal, luminous skin with her makeup techniques. She shares tutorials, product recommendations, and behind-the-scenes looks at her makeup kits, often working with highlighters, cream blushes, and glowy bases to achieve her signature radiant look.
James Welsh (@james_s_welsh)
James Welsh is a skincare expert who combines a no-nonsense approach with product knowledge and a genuine passion for skincare. Known for his in-depth reviews and tutorials on YouTube, James focuses on affordable, effective products that deliver real results. His content is ideal for skincare beginners and enthusiasts alike, as he demystifies complex skincare routines, shares trustworthy product recommendations, and debunks skincare myths.
Jen Atkin (@jenatkinhair)
Celebrity hairstylist Jen Atkin, founder of OUAI haircare, is a top authority in the world of hair. With clients like the Kardashians and Chrissy Teigen, Jen’s expertise spans cutting-edge haircuts, effortless styling tips, and easy-to-follow tutorials. Jen’s feed is full of haircare tips, styling secrets, and a glimpse into her life as a top hairstylist and entrepreneur, making her a must-follow for anyone looking to elevate their hair game.
Desi Perkins (@desiperkins)
Desi Perkins is a beauty and lifestyle influencer who shares everything from makeup tutorials to skincare routines and even parenting tips. Known for her warm personality and authentic approach, Desi has built a loyal following by sharing her beauty journey, personal stories, and favorite products. Her looks range from bold glam to soft neutrals, making her content versatile and accessible.
The beauty industry is evolving quickly, and these experts are at the heart of that evolution. Following their tips can keep you informed, inspired, and empowered to make the best choices for your beauty routine. Whether it’s achieving a flawless complexion, mastering the art of makeup, or learning more about haircare, these experts provide accessible advice to elevate your self-care game in 2024 and beyond. So hit follow, take notes, and enjoy a year of looking and feeling your best.
