Beauty is big business, and women across the United States spend staggering amounts annually on products, treatments, and services to look and feel their best. From skincare to haircare, the numbers vary depending on location, lifestyle, and local beauty trends. Let’s explore the shocking amounts women spend on beauty in each state every year.
1. Alabama: $2,100 Per Year
Southern charm plays a big role in Alabama, with women investing heavily in salon visits, hair treatments, and makeup. Special events like weddings and church gatherings often drive up spending. Local boutiques and beauty stores also contribute to the yearly expense.
2. Alaska: $1,800 Per Year
In Alaska, skincare is a top priority due to harsh winters that wreak havoc on the skin. Women focus on hydrating products, chapsticks, and protective treatments. While salon visits are less frequent, quality skincare products make up the bulk of spending.
3. Arizona: $2,500 Per Year
With intense sun exposure, Arizona women prioritize sunscreen, anti-aging products, and hydrating treatments. Tanning salons and desert-proof hair care also play a role. The state’s warm weather keeps spending high on body care products.
4. Arkansas: $1,700 Per Year
According to Demandsage, Arkansas women lean toward affordable yet effective beauty solutions, favoring drugstore brands and DIY treatments. Hair coloring and at-home facials are popular. The emphasis here is on simple and practical beauty routines.
5. California: $3,500 Per Year
California leads the pack with its focus on luxury skincare, cosmetic procedures, and high-end makeup.Statistics from Helplama show that a lot of women spend on facials, Botox, and trendy beauty products to keep up with Hollywood standards. The sunny climate also drives up spending on sunscreen and anti-aging treatments.
6. Colorado: $2,400 Per Year
Colorado women prioritize natural and eco-friendly beauty products, aligning with the state’s outdoorsy lifestyle. Haircare and sunscreen are key expenses to combat dry air and high altitudes. Spa treatments and yoga-related wellness also add to the total.
7. Connecticut: $2,800 Per Year
In Connecticut, women spend on professional haircuts, premium skincare, and makeup essentials. The state’s affluent areas contribute to higher spending on luxury beauty brands. A polished appearance is considered essential here.
8. Delaware: $2,200 Per Year
Delaware women enjoy a balance of affordable and high-end beauty products. Hair coloring, nail treatments, and skincare are common expenses. Local salons thrive as women prioritize self-care.
9. Florida: $2,700 Per Year
Florida women spend heavily on skincare, tanning, and hair treatments to maintain a sun-kissed glow. The state’s vibrant nightlife drives up makeup and fashion spending. Beach-ready looks are a year-round priority.
10. Georgia: $2,300 Per Year
Georgia’s southern belles invest in salon visits, hair treatments, and high-quality cosmetics. Weddings and social events keep spending steady. Women here prioritize looking polished and well-groomed.
11. Hawaii: $2,600 Per Year
Hawaiian women focus on skincare products to protect against sun damage and maintain radiant skin. Natural beauty products made from local ingredients are popular. Haircare and body scrubs round out the spending.
12. Idaho: $1,900 Per Year
In Idaho, women favor practical beauty routines, focusing on skincare and affordable haircare products. DIY treatments are common, keeping costs relatively low. Minimalist beauty trends dominate here.
13. Illinois: $2,500 Per Year
Illinois women, especially in Chicago, spend on professional haircuts, premium makeup, and nail care. Urban lifestyles drive demand for high-end products and services. Salon visits are a regular expense.
14. Indiana: $1,800 Per Year
Indiana women tend to opt for affordable beauty solutions, focusing on drugstore skincare and makeup. Haircare and occasional salon visits are typical. Simplicity and practicality define their spending habits.
15. Iowa: $1,700 Per Year
Iowa women keep their beauty routines simple, focusing on skincare and basic cosmetics. Haircuts and occasional pampering sessions contribute to spending. The emphasis is on natural and easy-to-maintain looks.
16. Kansas: $1,800 Per Year
In Kansas, women prioritize affordable beauty products, with a focus on skincare and haircare. Nail treatments and occasional salon visits are popular. Budget-friendly beauty solutions are key here.
17. Kentucky: $2,000 Per Year
Kentucky women invest in hair treatments, skincare, and makeup for special occasions like weddings and Derby events. Local salons are popular for regular touch-ups. A mix of practicality and indulgence defines their spending.
18. Louisiana: $2,400 Per Year
Louisiana women love bold beauty looks, and spending on vibrant makeup, hair extensions, and salon treatments. Events like Mardi Gras keep spending high. Skincare for humid climates is also a priority.
19. Maine: $2,000 Per Year
Maine’s women focus on hydrating skincare to combat cold winters and harsh winds. Haircare and natural beauty products are common expenses. Simplicity and functionality define their beauty routines.
20. Maryland: $2,600 Per Year
Maryland women spend on professional haircuts, premium skincare, and nail treatments. Urban areas like Baltimore see higher spending on trendy beauty products. A polished appearance is highly valued here.
21. Massachusetts: $2,700 Per Year
In Massachusetts, women focus on high-quality skincare, makeup, and regular salon visits. Urban professionals invest in beauty routines that align with their busy lifestyles. Clean and sophisticated looks dominate spending.
22. Michigan: $2,200 Per Year
Michigan women balance affordability with quality, spending on skincare, hair treatments, and basic cosmetics. Local salons are popular for regular maintenance. DIY beauty treatments are also common.
23. Minnesota: $2,300 Per Year
Minnesota’s women invest in skincare products to combat cold winters and dry air. Haircare and nail treatments are regular expenses. Practicality and comfort are key priorities.
24. Mississippi: $1,900 Per Year
Mississippi women prioritize affordable beauty routines, focusing on hair treatments and basic cosmetics. Weddings and church gatherings keep salon visits steady. Simple, classic looks dominate spending.
25. Missouri: $2,100 Per Year
In Missouri, women invest in skincare, haircare, and makeup for everyday use. Local salons see steady business from haircuts and coloring services. A balance of practicality and indulgence shapes their beauty habits.
26. Montana: $1,800 Per Year
Montana women keep beauty routines low-maintenance, focusing on skincare and basic haircare. Natural and eco-friendly products are popular. DIY treatments help keep costs down.
27. Nebraska: $1,900 Per Year
Women in Nebraska favor affordable beauty solutions, and spending on skincare, haircuts, and drugstore makeup. Occasional pampering sessions add variety. Simplicity defines their approach to beauty.
28. Nevada: $2,800 Per Year
Nevada women, particularly in Las Vegas, spend heavily on glamorous makeup, hair treatments, and skincare. Nightlife and events drive demand for bold beauty looks. High-end salons and spas are popular.
29. New Hampshire: $2,200 Per Year
New Hampshire women focus on skincare and natural beauty products. Haircare and occasional salon visits are common. Practicality and minimalism dominate spending.
30. New Jersey: $2,900 Per Year
New Jersey women invest in premium haircare, makeup, and skincare products. Local salons and spas see regular visits for touch-ups and treatments. A polished, glamorous look is highly valued.
31. New Mexico: $2,100 Per Year
New Mexico women prioritize skincare to combat dry, sunny conditions. Haircare and natural makeup are common expenses. Simplicity and hydration-focused routines dominate.
32. New York: $3,200 Per Year
In the fast-paced environment of New York, women invest heavily in professional haircare, skincare, and high-end cosmetics. The state’s urban culture emphasizes polished and trendy appearances, driving demand for luxury products. Frequent salon visits and premium beauty treatments are common, especially in NYC.
33. North Carolina: $2,400 Per Year
North Carolina women focus on haircare, skincare, and makeup for a polished yet practical look. Social events and a vibrant southern culture keep salon visits steady. Affordable beauty solutions are balanced with occasional indulgences.
34. North Dakota: $1,800 Per Year
In North Dakota, beauty routines are simple and focused on practicality, with women spending on skincare and haircuts. The cold climate encourages investments in hydrating and protective skincare products. DIY treatments and affordable cosmetics keep spending manageable.
35. Ohio: $2,200 Per Year
Ohio women balance affordability with quality, spending on skincare, hair treatments, and makeup. Local salons are popular for regular maintenance and touch-ups. A blend of simplicity and occasional indulgence defines their beauty routines.
36. Oklahoma: $2,000 Per Year
In Oklahoma, women invest in hair treatments, basic skincare, and cosmetics for everyday use. Salon visits are common for social events and regular touch-ups. Practicality and affordability shape their beauty spending habits.
37. Oregon: $2,300 Per Year
Oregon women prioritize natural and eco-friendly beauty products, aligning with the state’s environmentally conscious culture. Skincare and haircare are key expenses, with a focus on hydration and protection. Minimalist and sustainable routines dominate spending.
38. Pennsylvania: $2,400 Per Year
Women in Pennsylvania invest in skincare, makeup, and professional haircare for a polished appearance. Urban areas like Philadelphia see higher spending on luxury beauty products. Local salons remain popular for regular maintenance.
39. Rhode Island: $2,500 Per Year
In Rhode Island, women prioritize skincare, haircare, and makeup to maintain a sophisticated look. Coastal influences drive spending on hydrating and sun-protective products. High-quality salon treatments are also popular.
40. South Carolina: $2,300 Per Year
South Carolina women spend on hair treatments, skincare, and makeup to achieve a polished, southern-inspired look. Weddings and social events drive demand for salon visits. A mix of affordability and indulgence defines their routines.
41. South Dakota: $1,800 Per Year
South Dakota women keep their beauty routines simple and practical, focusing on skincare and haircare. The cold climate encourages investment in protective and hydrating products. Local salons see occasional visits for maintenance.
42. Tennessee: $2,300 Per Year
Tennessee women invest in haircare, skincare, and makeup for a polished southern look. Salon visits for haircuts, coloring, and styling are common. Social events and community gatherings drive spending on beauty products and services.
43. Texas: $2,800 Per Year
In Texas, bold hairstyles, makeup, and skincare take center stage. Women invest in salon blowouts, manicures, and cosmetic treatments to maintain a polished, high-energy look. Social events and urban lifestyles keep spending on beauty steady and significant.
44. Utah: $2,100 Per Year
Utah women focus on skincare, haircare, and light makeup, often prioritizing natural beauty. Salon visits for haircuts and treatments are common. A balanced approach to beauty spending reflects both practicality and indulgence.
45. Vermont: $1,900 Per Year
In Vermont, women prioritize natural beauty products and eco-friendly skincare. The state’s minimalist culture encourages low-maintenance routines. Spending focuses on hydration and protection for harsh winters.
46. Virginia: $2,500 Per Year
Virginia women invest in skincare, haircare, and makeup to maintain a polished, professional look. Urban areas see higher spending on luxury beauty products and salon treatments. Regular maintenance and indulgent spa visits are common.
47. Washington: $2,400 Per Year
Washington women prioritize skincare and haircare, often choosing natural and eco-friendly products. The state’s rainy climate drives demand for hydrating and weather-resistant beauty solutions. A minimalist yet effective approach defines their spending.
48. West Virginia: $1,800 Per Year
West Virginia women lean toward affordable beauty products and services, focusing on haircare and skincare. Local salons provide regular maintenance and touch-ups. Practicality and simplicity dominate their beauty routines.
49. Wisconsin: $2,200 Per Year
In Wisconsin, women focus on skincare, haircare, and basic makeup to combat harsh winters. Salon visits are common for haircuts and treatments. Affordable and practical beauty solutions are key.
50. Wyoming: $1,900 Per Year
Wyoming women keep beauty routines simple, focusing on skincare and haircare essentials. The state’s rugged climate encourages investment in hydrating and protective products. DIY treatments and natural beauty trends are popular.
Women across the United States spend surprising amounts on beauty every year, influenced by geography, culture, and lifestyle. While some states prioritize high-end products and salon treatments, others focus on practicality and affordability. Regardless of the amount, beauty spending reflects a commitment to self-care and confidence. Understanding these trends can inspire a more mindful and personalized approach to beauty routines. How does your state compare?
